Why american apparel is successful




















Like Charney, Jobs had a brilliance for developing products that millions of people have fallen in love with, and he also refused to compromise his vision. Like Charney, Jobs was described as rude, unreasonable, fickle and arrogant. Like Jobs, he is bold in going against trends. In the early '90s the fashion was grunge: baggy jeans and oversized flannel shirts.

Charney ignored the trends; his shirt was a form-fitting one. Like Jobs, he was right: His "girly" T-shirt became a top-seller through the late '90s and early s. The problem with being hailed as a genius is that one can start to believe that the title gives you certain levels of entitled rights that other, less talented individuals may be denied. But the truth is that whether you are Steve Jobs, Dov Charney or the next wunderkind, your genius does not grant you permission to treat others as lesser beings placed in the world for your use or entertainment.

Hard skills, even genius, are no longer enough to keep a leader at the top. The world of business and leadership is now facing an unprecedented level of scrutiny.

Fail to do so at your own peril. Dov Baron is recognized as one of the top leadership speakers to hire and corporate cultural strategist. He is the founder of "Full Monty Leadership" and a bestselling author. On Thursday night, the L. And though American Apparel is shuttering, its creator is looking for a new start.

Its marquee product? Skip to content Site Navigation The Atlantic. Popular Latest. At American Apparel's peak, the fashion retailer was synonymous with made-in-LA hipster cool and provocative advertising. It was known for manufacturing its products in Los Angeles and paying workers a proper wage in an industry known for poor working conditions.

It was also known for its founder, Dov Charney. Retail experts say in some ways, Charney was a visionary in retail. That ultimately gave the board enough wiggle room to oust him as chairman, and later chief executive, citing allegations of sexual misconduct with employees and misuse of company funds. A year later, American Apparel — which was still stuck with crippling debts and interest payments — filed for Chapter 11 bankruptcy protection for the first time.

That cut down its debts, but analysts also were expecting the company to shutter many under-performing stores. American Apparel did close some, but not as many as it should have, analysts said. But history has not been kind to those that failed to keep pace with changing shopper preferences or let their retail business stagnate, such as Wet Seal, which is reportedly filing for bankruptcy again after filing for Chapter 11 last year and closing stores, and the Limited, which began closing all of its stores this month.

Refugees get jobs — and a taste of American culture — at Berkeley coffee shop. California gains 3, jobs in December, pushing unemployment down to 5. Shan Li covered the retail and restaurant industries for the Los Angeles Times.

She previously reported on the California economy and the technology sector. A Texas native, she graduated from the business school at New York University, where she decided journalism was much more interesting than a job on Wall Street. She left The Times in



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