The flagship location also offered a doll hair salon and employees who treated dolls as real people. Over time, brands began copying the concept and incorporating experiences into their stores or restaurants. Also up for sale was a matching Taylor teal acoustic guitar, so kids could learn to play music alongside Tenney.
In , Swarovski created limited-edition collectibles that were auctioned off to raise money for children of first responders. And in , the company has created a new limited-edition Winter Princess doll with a Swarovski-adorned dress. The album highlights some of the brand's most iconic characters over the years. The American Girl legacy extends beyond books and movies. They're almost all penned by author Valerie Tripp. Even cooler: Over 32 million American Girl dolls have been sold since American Girl's Bitty Baby line is designed for children 18 months and up.
The smaller dolls and accessories — including a mini board book — make playtime easy and fun. The site even has twin babies available! The brand's YouTube channel provides kids with educational videos, celebrity interviews, fun skits and much more. These young creators just might have a future in film.
The company has worked with many nonprofits and supported a wide range of causes over the years — from the Children's Hospital Association to K. Kids in Distressed Situations. The original dolls that started it all back in the '80s were brought back in for a limited time to celebrate the occasion.
Even though their outfits were slightly updated, the same vintage quality made those who grew up with the dolls feel more nostalgic than ever. Mattel executives credited the positive news to its success in online sales. Product Reviews. Home Ideas. United States. Type keyword s to search. Today's Top Stories. The Rise of the Cleanfluencer. The beloved line of fictional characters taught children about American history and encouraged them to realize their potential. Meilan Solly. Growing up, Sydney Rose Paulsen often viewed the world through a specific lens: namely, American Girl dolls and books.
Now a doll photographer with an Instagram following of almost 60,, Paulsen has fond memories of a childhood spent immersed in the world created by the American Girl company. Since , the Middleton, Wisconsin—based enterprise has been producing dolls for young girls that are about as far from Barbies and Bratz as one can get.
One other aspect that set the American Girls dolls apart: their price. When American Girl announced the news on May 4, nostalgic social media users reacted with glee, sharing anecdotes about their favorite characters and making plans to purchase replacements for well-worn childhood dolls.
A six-book series following a specific sequence, from meeting the character to seeing them at school to witnessing a significant change in their life, accompanied these offerings.
For years, the dolls and accessories were available only through the mail-order catalog. That changed with the opening of the first specialized American Girl retail store in Chicago in Stores in New York and Los Angeles soon followed. The books, meanwhile, enjoyed broader distribution through local bookstores and libraries. And it celebrates those. Felicity grows up around the time when the American colonies were seeking independence from Great Britain.
Molly, a middle-class girl from the suburbs of s Illinois, misses her father, who is stationed in England as a doctor, and befriends Emily Bennett , a British girl sent to America to escape the ravages of World War II.
In addition to the books and core doll collections, American Girl has continuously sought new ways to introduce its young audience to history. Christopher Wilson , director of experience design at NMAH, first collaborated with the company in , when he was working at the Henry Ford museum complex. These rites of passages, she explained, are things that girls find important: friendships, family relationships, overcoming obstacles, and making a difference in the world.
World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation. Darcy Schild. American Girl was founded in by Pleasant Rowland, a retired teacher and writer. The doll company went from a catalog-only brand to an empire that includes retail stores with cafes and doll hospitals, a magazine, books, and a social media presence.
In recent years, the brand has focused on dolls with contemporary stories, such as the character Joss Kendrick, who comes with a hearing aid; as well as its latest historical character, whose story is set in the s. Visit Insider's homepage for more stories.
The story of American Girl started in with Pleasant Rowland, a writer and retired teacher from Chicago with a brilliant idea. The brand first launched Kirsten, Samantha, and Molly, which were part of its flagship historical line of dolls that came with books telling each girl's story.
American Girl expanded its collection of historical dolls over time, adding characters from different eras and walks of life. Melody Ellison, whose story takes place in Detroit in , was introduced to the collection in In the early s, American Girl expanded its line of products to cater to a younger audience with its Bitty Baby dolls.
In , the brand launched its "Today" collection, which let girls find a doll that had their same hair, eyes, and skin tone. Originally, the only way to purchase American Girl dolls was through the catalog, which included a mail-in order form. That changed in when the first American Girl Place opened in Chicago. At the American Girl Place — the brand's flagship stores located in Chicago and New York City — doll owners can have their beloved toy's hair styled At the end of a long shopping day, families and dolls can enjoy a meal together at the American Girl Cafe, which has miniature chairs and utensils.
Dolls can also be repaired and "treated" at wellness centers located at the American Girl Place flagships in New York City and Chicago. In addition to its unique retail experiences, American Girl is also known for its nonfiction books, many of which tackle coming-of-age topics. American Girl started placing an emphasis on contemporary, diverse stories with its "Girl of the Year" campaign, which launched in
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